BACHELOR OF BUSINESS ADMINISTRATION

It is considered an ideal degree for students who want to pursue managerial roles and leadership positions in the future. It develops the student's practical, managerial and communication skills, the ability to manage complex business situations, especially the art of making decisions in ambiguous environments. This program incorporates practical experience in the form of case projects, presentations, industrial visits, and interaction with experts from industry.

The program is spread across six semesters, with the fifth and sixth semesters focused on the candidate’s chosen specialization. The Marketing specialization helps students understand consumer behavior and provides in-depth knowledge of advertising, sales management, consumer management, and logistics management. The Human Resource Management specialization focuses on training and development, cross-cultural human resource management, industrial relations, labor laws, and organizational change and development. The Finance specialization emphasizes understanding financial markets and services, personal financial planning, direct and indirect tax laws, and corporate accounting. This program serves as an important step toward building a successful career in the business and corporate sector, offering students a wide range of professional opportunities in various industries.

This program is considered as a major step towards a successful business management career. BBA graduates can be employed for roles in business management and sales, Banking sector, Production supervisor, Planner and administrator .BBA graduates can also seek jobs in companies that are involved in the business of Manufacturing, Construction, Export houses, Marketing organizations ,Retail and finance and Advertising agencies.